KUALA LUMPUR – Datuk Nicole Wong, Special Officer to Deputy Prime Minister Dato Seri Ahmad Zahid Hamidi, emphasized the need for a comprehensive promotional strategy to ensure the success of Visit Malaysia Year 2026. The goal is to attract 47 million international tourist arrivals and generate RM329 billion in tourism revenue.
She highlighted that digital promotion remains one of the most effective methods. The Malaysian Tourism Board is currently strategizing to leverage China’s most popular social media platforms—Xiaohongshu (RedNote), WeChat, Weibo, and Douyin—to attract younger, tech-savvy Chinese tourists. Partnerships with influencers are also being intensified to expand Malaysia’s reach in the Chinese market.
Speaking after hosting a delegation of The Malaysian Microfilm Association (MMFA) and Chinese influencers at the Deputy Prime Minister’s Office, Nicole Wong said the Cabinet Committee on Visit Malaysia Year 2026, chaired by DPM Ahmad Zahid, is spearheading a series of coordinated initiatives across key ministries including the Ministry of Tourism, Ministry of Home Affairs, Ministry of Transport, and the Ministry of Foreign Affairs.
“China remains one of our most important tourism markets,” she said, citing official data showing that Chinese tourist arrivals reached 3.725 million in 2024—a 130.9% increase compared to 2023. “This sharp rise gives us greater confidence in the years ahead.”
“With the visa exemption policy for Chinese citizens extended until December 2026, and growing air connectivity between Malaysia and China, we’re confident that not only this year but also next year and beyond, Malaysia will continue to see a surge of Chinese visitors eager to explore our rich blend of cultures and natural wonders.”
Nicole Wong also highlighted that Malaysia offers a wide range of nature-based attractions and cultural experiences, with Malay traditional villages (kampungs) serving as authentic gateways to “The Malaysian Daily Life.”
“There are over 17,571 traditional Malay kampungs in Peninsular Malaysia alone. These villages are home to our nation’s cultural heritage—generational practices, traditional crafts, cuisine, and a deep communal spirit. If you truly want to experience Malaysia’s daily life, the kampung is where to begin.”
She called on more content creators and influencers to step into Malaysia’s kampungs, natural sites, and cultural spaces to authentically capture and share Malaysia’s diverse charm with the world.