KUALA LUMPUR, Nov 14: In a momentous occasion at the SEBA Awards 2024, Datuk Seri Dr. KK Chai, founder and Group Executive Chairman of KK Group of Companies, was honored with the prestigious “Entrepreneur of the Year” award. This accolade, presented by Yayasan Usahawan Malaysia, recognizes Datuk Seri Dr. KK Chai’s exceptional entrepreneurial journey, his vision in transforming KK Super Mart from a single outlet to a vast chain of 903 outlets across Malaysia, and his unwavering commitment to excellence in the retail industry.
The award ceremony was graced by the Yang Di-Pertua Negeri of Sabah, Tun Juhar Mahiruddin, and endorsed by the Ministry of Investment, Trade, and Industry (MITI) and the Ministry of Tourism, Arts and Culture Malaysia (MOTAC).
Datuk Seri Dr. KK Chai’s entrepreneurial journey began humbly in 2001 with the establishment of the first KK Super Mart outlet on Jalan Kuchai Lama. At a time when convenience retailing was emerging in Malaysia, Datuk Seri Dr. KK Chai envisioned a brand that would be synonymous with accessibility, affordability, and community service. Through sheer determination and innovative strategies, he has grown KK Super Mart into one of Malaysia’s most recognized retail brands, meeting the needs of local communities with a variety of goods and services. His commitment to customer satisfaction, combined with a keen understanding of market dynamics, has allowed KK Group to expand rapidly, positioning it as a market leader in the Malaysian retail landscape.
Receiving the award at the 11th SEBA Awards ceremony, Datuk Seri Dr. KK Chai expressed his gratitude to Yayasan Usahawan Malaysia for the recognition. He shared that the journey was not without challenges, but it was his commitment to service and a steadfast belief in the potential of Malaysian entrepreneurship that kept him moving forward. He dedicated the award to his team and loyal customers, acknowledging their support as instrumental to KK Group’s success.
“Standing here today, I am filled with pride and gratitude. This award is a testament not only to my journey but to the journey of KK Super Mart and all the people who have been a part of it. I am deeply humbled to receive this honor, and it reinforces my commitment to continue serving our communities and growing KK Group to greater heights,” Datuk Seri Dr. KK Chai said.
This year’s SEBA Awards, themed “Beyond Boundaries,” highlights entrepreneurial resilience, adaptability, and growth across Southeast Asia. Hosted by Yayasan Usahawan Malaysia, SEBA aims to celebrate the achievements of outstanding business leaders, particularly in small and medium enterprises, across the region. The event brought together over 56 prominent entrepreneurs from various sectors, creating an influential platform for networking, recognition, and inspiration.
With the continued expansion of KK Super Mart, Datuk Seri Dr. KK Chai’s influence on the retail sector is anticipated to grow further. KK Group’s dedication to providing essential services, particularly during challenging times, has set a new standard in the industry and solidified its reputation as a trusted household name.
Under Dr. Chai’s guidance, KK Group is exploring new markets and enhancing its operational efficiency. He envisions KK Super Mart becoming a globally recognized brand, bringing Malaysian values and quality to the international stage.
The SEBA Awards has once again underscored its role as a crucial platform for honoring business excellence. As Datuk Seri Dr. KK Chai and other distinguished recipients walked the stage, it was clear that Malaysian entrepreneurship continues to thrive, with visionaries like Datuk Seri Dr. KK Chai at the forefront, propelling the nation towards a future of limitless possibilities.