Miss Universe Malaysia 2025 Chloe Lim Deepens Commitment to Empowering Women
She Continues Her Journey on the Zetrix-Powered Miss Universe App
Kuala Lumpur, 5 December 2025 — Following her return from the 74th Miss Universe Competition in Thailand, Miss Universe Malaysia 2025 Chloe Lim further deepens her commitment to empowering women by using her platform to inspire Malaysians and promote self-confidence among women.
As part of her ongoing efforts, Chloe made a special public appearance at Triumph’s ‘Just Like You’ event held at Sunway Pyramid on 29 November.
This appearance is a continuation of Triumph’s partnership with Miss Universe Malaysia earlier this year, where the intimate-apparel leader served as the official audition partner in June 2025.
Triumph’s event aligned with Miss Universe Malaysia Organization’s (MUMO) mission to champion Malaysian women who embody purpose, authenticity and self-belief.
Empowering Malaysian Women Through Real Stories and Shared Experiences
Throughout the day, Chloe met fans at the Triumph Beauty Truck and connected with visitors who came to show their support.
Fans were also invited to participate in the “Find Your Beauty” interactive journey and selfie challenges with Chloe.
Inside the Triumph Sunway Pyramid boutique, she joined VIP members for a styling session featuring Triumph’s latest Beauty Wardrobe collections, including Smooth Sensation, Illusion Curve, and Tri-Air Lite Delight, followed by an intimate sharing segment centred on body confidence, personal style and the values she carries as Miss Universe Malaysia 2025.
“I am constantly inspired by the strength of Malaysian women,” Chloe said during the session.
“Confidence is not about impressing others. It is about being comfortable with who you are and showing up for yourself every day. I am grateful to continue this journey with Malaysians even after the Miss Universe stage.”
The event concluded with an engaging “Meet The Fans” session, where Chloe exchanged stories with supporters and members of the media, and also participated in an interactive walkabout around the Triumph boutique that reflected her warm connection with the public.
A Collaboration That Celebrates Confidence, Inside and Out
“Triumph has always believed that when a woman is truly supported, physically and emotionally, she can focus on her dreams,” said Neil Lewis, VP of Marketing APAC for Triumph & sloggi.
Miss Universe Malaysia 2025 Chloe Lim represents that spirit. She is authentic, confident and driven, and we are proud to celebrate this journey with her.
✅This event further strengthens the ongoing collaboration between Triumph and MUMO to promote confidence, comfort and individuality among Malaysian women — values reflected in Chloe’s own journey as Miss Universe Malaysia 2025.
Zetrix Extends the Miss Universe Malaysia Journey Into the Digital Space
While the event highlighted Chloe’s journey, her story continues online through the official Miss Universe App, powered by Zetrix — MUMO’s title sponsor and Malaysia’s own Layer-1 public blockchain developed by Zetrix AI Berhad, formerly known as MY E.G. Services Berhad.
The app offers a platform for fans in Malaysia and around the world to continue supporting Chloe via interactive features, secure voting and fan-driven activities. Currently, the Best Swimsuit Catwalk competition, part of the global Miss Universe campaign, is ongoing and will run until 14 December 2025.
Several new categories will soon be available for fan participation, including Best Portrait, Best Candid, Runway Walk, and Best Boxing Outfit, offering exciting opportunities for fans to vote for their preferred Miss Universe delegates.
✅Additionally, in the coming weeks, the app will introduce a feature allowing users to propose and submit their own categories, giving the community more control over future competitions.
These initiatives ensure that the Miss Universe spirit continues long after the competition night.
Fans are encouraged to download the official Miss Universe App, available on App Store and Google Play, to stay connected and participate in exciting features and activities.
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💥About Miss Universe Malaysia Organization (MUMO):
The Miss Universe Malaysia Organization is the country’s premier pageant competition conducted annually.
Conceived in 1962, and revamped in 2010, it is conceptualised to provide a platform for ambitious Malaysian women to represent their nation on the international stage, that is Miss Universe.
MUMO is committed to promoting cultural ambassadorship and advocating for important causes, fostering national pride and international recognition.
🔺Website: https://mumo.com.my
🔺Instagram: https://www.instagram.com/missuniversemalaysia
🔺Facebook: https://www.facebook.com/MissUniverseMalaysia
🔺YouTube: https://www.youtube.com/@MissUniverseMsiaOrg
💥About Triumph
Founded in 1886, Triumph is one of the world’s largest intimate apparel companies, known for its commitment to innovation, quality, and exceptional craftsmanship.
Today, the brand continues to redefine lingerie through sustainable materials, cutting-edge designs, and women-led narratives that celebrate confidence in all its forms.